I’m John Whiteside, an experienced marketing strategist and communicator who’s watched his business turn into something different, thanks to social media.
In the last twenty years, I’ve worked on marketing communications, marketing strategy, product marketing, and since 2004 as a interactive marketing consultant. My experience is largely in the IT sector, but I’ve also worked with clients in education, consumer, and retail spaces.
In the last year or so, the influence of social media has grown faster than the spending on it indicates, and I believe we’re seeing a fundamental change in how organizations interact with their customers, employees, and other stakeholders. It’s an exciting time to be a marketer, but sometimes a challenging and confusing one as well.
The focus of Squarevox is helping you navigate the changing terrain of marketing by understanding what social media can do for and what they can’t, and then helping you build and implement a strategy. If you’d like to talk about your specific needs, please get in touch with me at john [at] squarevox dot com - yes, we still need to fool those email-collecting spammers on the web!
And of course you can find me throughout the social media universe. I am on Twitter as bythebayou (hey, I’m here in Bayou City, Houston!), and I blog with Maureen Rogers, one of the sharpest product marketers I know, at The Opinionated Marketers. Say hi!
Finally, thank you for coming by, and I hope you’ll join the conversation here at Squarevox.com.