Marketing Team
One of the best things about starting Squarevox is working with a team of some of the smartest people I’ve encountered in my marketing career. We’re a virtual organization; each of us has her or his own business, and we come together based on client needs to provide the right set of skills and experience for the challenges at hand.
It’s not a simple subcontracting setup; these are people who’ve been in the office next to me, who I’ve chatted with over by the coffee machine and been through good and bad times with in corporate settings. If you hire us, you’re hiring a cohesive team with years of history.
And it works well for our clients, who get to tap into deep resources without paying for the overhead of keeping all those people on staff. So let me introduce you a sharp bunch of marketing pros. In alphabetical order, of course.
J. Sean Branagan
Sean is a recognized expert in interactive marketing, technology marketing, business-to-business marketing and using digital media to create marketing processes that produce measurable results. A graduate of Syracuse University’s S.I. Newhouse School of Public Communications, much of Sean’s career has revolved around marketing and communications with firms selling technical products and services.
Sean has engaged in online strategy, interactive marketing and website production for organizations nationwide, including the Charlotte Chamber of Commerce, Cutco Cutlery, the DuPont Registry, Indium Corporation of America, Lighthouse International, NaviSite, Rack Room Shoes, Time-Warner/Road Runner, Welch-Allyn, and Wilton-Armetale.
For five years, Sean has taught a graduate-level course in interactive marketing and advertising at Syracuse University’s Newhouse School. He has lectured at other universities and has presented to business groups at Bristol-Myers Squibb, Caterpillar, NYS’s Dept of State, and Carrier Corp. He has also presented at seminars, conferences, and trade shows in New York, San Francisco, Raleigh, Tampa, Charlotte, Maui, Austin, Buffalo, Denver, and Washington, DC. In 2003, Sean presented at Internet World in San Jose, CA.
Rosanne Desmone
A PR and communications veteran, Rosanne is a seasoned professional who has worked as both a consultant and employee in the corporate, association and government sectors. Having experienced public relations from both the agency and corporate sides, she brings a unique perspective to working with public and private organizations of all types — startups, restructured organizations, and global corporations.
For more than 15 years, Rosanne has specialized in high tech PR and marketing communications, focusing on strategy and planning, media and analyst relations, trade show communications, Web site development and content, and integrated PR and marketing programs.
Jeff Hodnett
With more than a decade of corporate communications experience, Jeff has delivered marketing and communications campaigns for leading companies in high technology, telecommunications, healthcare, and consumer product markets. He has worked and consulted with companies including Juniper Networks, GTE, Siemens ICN, Genuity, Partners Health Care, Harvard Vanguard Medical Associates, Fresenius Medical Care, The Stanley Works, and Osram Sylvania.
Jeff also has experience working with emerging and start-up companies such as online shoe retailer Grapevine Hill, streaming media pioneer RelaxingTV, Swedish microchip manufacturer Xlerated, and telecommunications router vendor Unisphere Networks.
With degrees in Business Administration/Economics and English from Gordon College, Jeff takes a consultative approach to creating communications campaigns, working with product marketing, product management, engineering, and sales to ensure results match expectations and corporate objectives. He has experience in all corporate communications, SEC requirements, new product launches, buzz-building campaigns, merger and acquisition communications, and PR/marketing approaches.
Maureen Rogers
With over 20 years experience in technology marketing, Maureen specializes in product marketing — making products and services easier to sell and easier to buy. Maureen has experience in the software and managed services industries, working at Interactive Data Corporation, Wang Labs, Softbridge, Genuity, and NaviSite.
A graduate of the Sloan School of Management at MIT, Maureen has varied experience in developing results-driven marketing plans, product requirements, working closely with all key constituencies (customers, product management, sales, marketing, support), messaging analysis/development, collateral/sales tools, product launches, and win-loss analysis of sales efforts.
Maureen believes that marketing’s job is to ensure products meet true market requirements; sales people are equipped to sell; and customers clearly understand what they’re buying (and why). Her marketing plans are created to align with overall strategy, budget parameters, and sales force expectations and consider press and analyst relations, advertising, lead generation, events, sales tools, training, collateral, interactive, and market research.