Squarevox

Debbie Weil argues that we shouldn’t be talking about the ROI of social media, but rather the return on influence. Why? She says:
Short answer: because the return is soft. The benefits of incorporating social media strategies into your marketing are real (and can no longer be ignored) but they’re not normally measured in dollars. [...]

I wrote a brief note about some blog comment tracking systems a while ago: these are sites that let you monitor the conversation in the comments section of a blog post. I just mentioned a few, but Chris Brogan gives the topic a deserved more in depth look this week:
My thought is that RSS as [...]