Over at MarketingProfs, Paul Dunay asks, Is Social Media More Difficult in B2B Than B2C? He says yes. I say, yes, but no.
Huh? Paul starts out with something that I really disagree with:
When I say Ralph Lauren, Nine Inch Nails, Vineyard Vines, GAP – or even Apple – you get a sense of a very [...]
Geoff Livingston at the Buzz Bin asks a good question:
The brochure approach doesn’t work. We know that. So blogs, podcasts and new social content has been added to the conventional web site, but the conversation is usually buried on sites as a simple link. Why bother? Why not reverse things and make [...]
Debbie Weil argues that we shouldn’t be talking about the ROI of social media, but rather the return on influence. Why? She says:
Short answer: because the return is soft. The benefits of incorporating social media strategies into your marketing are real (and can no longer be ignored) but they’re not normally measured in dollars. [...]
One of the hardest things for traditional marketers exploring social media to get a handle on is the ways in which they are, and are not, marketing channels. A couple of recent items raise some of the issues quite nicelky.
In The Problem with Social Media Marketing, Joshua Porter points out that social media do not [...]
How do you use social media as a marketing tactic? That’s what lots of people are trying to sort out, and there’s no established best practices or simple answers. Marketers are still experimenting and learning what works and what doesn’t. A big part of the challenge, of course, is that social media are fundamentally about [...]