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social media and marketing

Entries for the ‘social media adoption’ Category

Early adopters getting sick of social media?

It seems that some of the early social media adopters are reconsidering how their online lives.
Robert Scoble says, “turn off the Internet and get things done.” Daniel Scocco at Daily Blog Tips says, “Twitter less and blog more.” Hugh McLeod deleted his Twitter account (but then reactivated it). Lore Sjöberg writes about wasting your life [...]

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Lifestreaming: does anybody care?

I went and set up an account on FriendFeed (all the cool kids are doing it!). It was quite easy, and in no time I had aggregated lots of different bits of my online existence. And then I thought, “So, now what?”
That’s the experience I was thinking about when I read Josh Catone’s post on [...]

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Twitter from a former skeptic’s point of view

Mark McGuiness wrote about why he’s changed from a Twitter skeptic to a Twitter advocate; like Mark, I initially reacted to the notion of Twitter with the thought, “Good grief, that sounds horrifying.” And he’s nicely summed up the reasons that I’ve come to use and appreciate it.
There was a period when Twitter was becoming [...]

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Monetization, bad for social media?

That’s one of the implications of this look at the state of online social media from The Economist. Comparing Microsoft’s acquisition of Hotmail years ago, and AOL’s recent purchase of Bebo, they write:
Both deals, in their respective decades, illustrate a great paradox of the internet in that the premise underlying them is precisely half [...]

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Is social networking a waste of time?

That’s the question in the headline of this piece from the Times of London by Bernhard Warner.
There has been much fuss of late over the loss of productivity brought on by employees multi-tasking between actual work and social networking. One estimate puts the cost to British industry at £6.5 billion per annum in lost productivity [...]

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Mapping the Social Media Applications Space

The other day I was catching up on social applications - that is to say, sorting through the list of all the social media apps I haven’t had time to check out. Like anybody, much of my social use is driven by what I like and what fits into my overall work and personal communication [...]

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Is Facebook Last Month’s Flavor?

“Facebook’s Death Spiral Has Begun,” Lance Ulanoff of PC Magazine declares. Okay, get past the dramatic headline, and consider whether he’s right.
Ulanoff makes a comparison that I thought of the first time I ever used Facebook: AOL in its heyday. Facebook, like AOL, draws you into its private space, and then bombards you with chumminess. [...]

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Blogging at Apple

Yes, that title is a bit like “ice cubes in hell,” but why Apple is so averse to blogs and other social media and whether they should change is an endlessly popular topic; a recent comment on it comes from Mack Collier at The Viral Garden. Mack writes:
But how did embracing blogging help Dell [...]

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