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social media and marketing

Entries for the ‘rules of engagement’ Category

On the internet, will everyone know you’re a dog?

Who’s responsible for anonymous blog comments? That’s become the subject of a legal action with major implications for social media, as Robert Mark discusses on his blog on MyRagan.com:
Aviation International News reported last night that aircraft builder Eclipse Aviation had subpoenaed Google in an attempt to uncover contact information for a number of anonymous blog [...]

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Twitter has truly arrived

How do I know? Because more than half of my “___ is following you” emails are now spam. Yes, Twitter is now high-profile enough that people will use it to send you junk!
From the last day:

Gee, thanks. 

Sigh. 

These are the things that make people become less interested in using social media. First: these are not people. [...]

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Social media: more than a fresh coat of paint

So you’ve moved into your new house, and you discover that there are foundation problems. They’re showing up as cracks in the walls. You plan to live in the house for a while, so what should you do?

Get the foundation problems repaired, or

Paint over the cracks?

You can choose either, of course, but if you choose [...]

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MGM: a warning to others wondering how to use social media

Blogger Andy Sernovitz blew the whistle on MGM using comment spam to promote a DVD this week:
MGM is systematically using dishonest blog spam to promote a DVD. I’ve caught them twice, which means there are probably many more examples. (I did give them a week to respond to my request for more [...]

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Bloggers working a tough room

One of the most common worries for people starting business blogs is whether they will get negative comments. Darren Rowse at ProBlogger wrote a good post about blog hecklers last month, and it’s worth reading. He does a nice job separating out the types of negative comments you might get.
I wouldn’t call all negative comments [...]

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Comcast, AT&T, and a Social Media Experiment

As most Americans now, our consumer broadband market is basically a duopoly: we get to pick between our local telephone company (AT&T or Verizon for most of the country) or our local cable operator (Comcast, Time Warner, and Cox are the big players there). And as is often the case when two companies control a [...]

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