Squarevox

What happens when a good online conversation gets started? It promptly breaks up into lots of conversations. What started in a blog comment thread is chatted about on Twitter, picked up on other blogs, and - who knows - maybe even discussed face to face at social or business occasions. People have been calling this [...]

Debbie Weil argues that we shouldn’t be talking about the ROI of social media, but rather the return on influence. Why? She says:
Short answer: because the return is soft. The benefits of incorporating social media strategies into your marketing are real (and can no longer be ignored) but they’re not normally measured in dollars. [...]