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social media and marketing

Entries for the ‘case studies’ Category

Looking backwards: promoting a blog with… paper?

It’s easy to forget the lots and lots of people still read things printed on paper. And they might be people who should know about your blog. Josh Catone at Read Write Web wrote about a small New Zealand blog, The Flying Pickle, that boosted its audience (and ad revenue) with a printed digest of [...]

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Houston’s CVB’s Missed Social Media Opportunity

The Greater Houston Convention and Visitors Bureau has a new site up that aims to tell the story of Houston - and why it’s such a great place to live or to visit - by letting Houstonians talk about why they love their city.
A great concept, right? Especially in Houston, a city that gets little [...]

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