Over at MarketingProfs, Paul Dunay asks, Is Social Media More Difficult in B2B Than B2C? He says yes. I say, yes, but no.
Huh? Paul starts out with something that I really disagree with:
When I say Ralph Lauren, Nine Inch Nails, Vineyard Vines, GAP – or even Apple – you get a sense of a very [...]
One of the most common worries for people starting business blogs is whether they will get negative comments. Darren Rowse at ProBlogger wrote a good post about blog hecklers last month, and it’s worth reading. He does a nice job separating out the types of negative comments you might get.
I wouldn’t call all negative comments [...]
Mark McGuiness wrote about why he’s changed from a Twitter skeptic to a Twitter advocate; like Mark, I initially reacted to the notion of Twitter with the thought, “Good grief, that sounds horrifying.” And he’s nicely summed up the reasons that I’ve come to use and appreciate it.
There was a period when Twitter was becoming [...]
Will you?
If only!