Squarevox

Mark McGuiness wrote about why he’s changed from a Twitter skeptic to a Twitter advocate; like Mark, I initially reacted to the notion of Twitter with the thought, “Good grief, that sounds horrifying.” And he’s nicely summed up the reasons that I’ve come to use and appreciate it.

There was a period when Twitter was becoming popular but hadn’t quite taken off when we were deluged with blog posts explaining the marketing applications of Twitter, most of which were quite silly. (There was actually one suggesting that people could order their beers at a ball park via Twitter, an excellent example of using technology to break something that works.)

Mark’s post steers clear of all that and explains the value of Twitter for what it does uniquely; if you’re wondering if you should dip a toe into the Twitter stream, give it a read.