Squarevox

social media and marketing

Entries for April, 2008

On the internet, will everyone know you’re a dog?

Who’s responsible for anonymous blog comments? That’s become the subject of a legal action with major implications for social media, as Robert Mark discusses on his blog on MyRagan.com:
Aviation International News reported last night that aircraft builder Eclipse Aviation had subpoenaed Google in an attempt to uncover contact information for a number of anonymous blog [...]

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Early adopters getting sick of social media?

It seems that some of the early social media adopters are reconsidering how their online lives.
Robert Scoble says, “turn off the Internet and get things done.” Daniel Scocco at Daily Blog Tips says, “Twitter less and blog more.” Hugh McLeod deleted his Twitter account (but then reactivated it). Lore Sjöberg writes about wasting your life [...]

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Twitter has truly arrived

How do I know? Because more than half of my “___ is following you” emails are now spam. Yes, Twitter is now high-profile enough that people will use it to send you junk!
From the last day:

Gee, thanks. 

Sigh. 

These are the things that make people become less interested in using social media. First: these are not people. [...]

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Conversations in the wild

What happens when a good online conversation gets started? It promptly breaks up into lots of conversations. What started in a blog comment thread is chatted about on Twitter, picked up on other blogs, and - who knows - maybe even discussed face to face at social or business occasions. People have been calling this [...]

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Lifestreaming: does anybody care?

I went and set up an account on FriendFeed (all the cool kids are doing it!). It was quite easy, and in no time I had aggregated lots of different bits of my online existence. And then I thought, “So, now what?”
That’s the experience I was thinking about when I read Josh Catone’s post on [...]

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Social media: more than a fresh coat of paint

So you’ve moved into your new house, and you discover that there are foundation problems. They’re showing up as cracks in the walls. You plan to live in the house for a while, so what should you do?

Get the foundation problems repaired, or

Paint over the cracks?

You can choose either, of course, but if you choose [...]

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Just another blog post about managing your email

Email is a social medium, and it’s the one that gives all kinds of people enormous headaches. I know very few people who haven’t, at some point, looked at their inbox first thing in the morning and thought, “I just want to delete it all and start over.”
This is not new, but it does seem [...]

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Looking backwards: promoting a blog with… paper?

It’s easy to forget the lots and lots of people still read things printed on paper. And they might be people who should know about your blog. Josh Catone at Read Write Web wrote about a small New Zealand blog, The Flying Pickle, that boosted its audience (and ad revenue) with a printed digest of [...]

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MGM: a warning to others wondering how to use social media

Blogger Andy Sernovitz blew the whistle on MGM using comment spam to promote a DVD this week:
MGM is systematically using dishonest blog spam to promote a DVD. I’ve caught them twice, which means there are probably many more examples. (I did give them a week to respond to my request for more [...]

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Twitter and Harvest - a business model?

Time and expense tracking web app Harvest is now allowing users to interact with the application via Twitter. This is really fascinating.
People have flailed around quite a bit trying to provide business cases for Twitter and generally failed. The value is real, because facilitating connections and interactions among people has business value, if not an [...]

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