“Facebook’s Death Spiral Has Begun,” Lance Ulanoff of PC Magazine declares. Okay, get past the dramatic headline, and consider whether he’s right.
Ulanoff makes a comparison that I thought of the first time I ever used Facebook: AOL in its heyday. Facebook, like AOL, draws you into its private space, and then bombards you with chumminess. [...]
One of the hardest things for traditional marketers exploring social media to get a handle on is the ways in which they are, and are not, marketing channels. A couple of recent items raise some of the issues quite nicelky.
In The Problem with Social Media Marketing, Joshua Porter points out that social media do not [...]
I wrote a brief note about some blog comment tracking systems a while ago: these are sites that let you monitor the conversation in the comments section of a blog post. I just mentioned a few, but Chris Brogan gives the topic a deserved more in depth look this week:
My thought is that RSS as [...]
Last week I gave a Social Media 101 talk at a conference, and at the beginning of the session I asked attendees about their current use of social media. A number of people were blogging or using social networks, but when I got to Twitter, one person in a room of fifty raised his hand.
It’s [...]
Friends know that I am not a big fan of business books. In fact, one of my favorite business books every is the The Witch Doctors, which talks about why most business books are nonsense. That said, I do read them - one must keep up, right - and sometimes they are valuable. Meatball Sundae [...]
The Greater Houston Convention and Visitors Bureau has a new site up that aims to tell the story of Houston - and why it’s such a great place to live or to visit - by letting Houstonians talk about why they love their city.
A great concept, right? Especially in Houston, a city that gets little [...]
How do you use social media as a marketing tactic? That’s what lots of people are trying to sort out, and there’s no established best practices or simple answers. Marketers are still experimenting and learning what works and what doesn’t. A big part of the challenge, of course, is that social media are fundamentally about [...]
Yes, that title is a bit like “ice cubes in hell,” but why Apple is so averse to blogs and other social media and whether they should change is an endlessly popular topic; a recent comment on it comes from Mack Collier at The Viral Garden. Mack writes:
But how did embracing blogging help Dell [...]